Six Rock Star SEO Moves
Everyone can be a rock star with search engine optimization, but it takes commitment and time to follow through with Google’s new requirements for relevancy and user experience.
Here are six things that you can do to become a rock star this year and beyond with your website – so you can start driving organic traffic to it, reducing overhead costs, and making your online business healthier, overall.
- Seriously, create better content!
SEOExplode.com strongly advises to create content for humans, not for search engines. When someone goes online to search for something, he may not be looking to buy anything but he might if he trusts the content that he sees.
Later on, the same person might be willing to spend dollars on your website, but before that even happens, you need to convince your traffic that your website is trustworthy in the first place.
Content is king, and there’s going to be no contender in the coming years. Google has moved in this direction for years and its preference for long-form content has remained consistent despite so many changes in its algorithms in the past few years.
A few things you should keep in mind are:
– Adding more graphics
– Embedding videos
– Writing more engaging content
– Making sure that your content is not just a duplicate
Copying and pasting content from existing sources is going to ruin your chances of making it in the big leagues, because Google will rank you lower and penalize you for not having better, and unique content, at that.
- Optimize for voice searches, too
It is estimated that around 20% of all mobile searches are voice-assisted now, and the trend of using smart assistants like Alexa is gaining traction more and more every day. People like talking to their devices, and smart devices just pull data from the Internet to provide people with what they need.
Now the first thing that you need to do when optimizing for voice searches is making sure that your content answers one or more relevant questions that people might ask.
“What is SEO?”
“What are inbound links?”
“What is material design?”
When your content has at least a section that is headed by a question, there is a chance that Google would zero in on that section and pull that to a higher rank. And the way smart assistants are searching the Internet for answers, it’s always in a form of a question, or a general phrase pertaining to the desired topic or answer.
There are so many ways to optimize for voice search – just think of how you would search for something on the Internet and make your headings and subheadings friendlier to smart assistants.
- Keep comments sections opens
Disabling comments for fear of spambots is no way to go. Spambots are here to stay – you just have to be mindful in regulating your comment sections so they don’t stand in the way of real responses to your content. Real people comment on blogs all the time.
And while people are more likely to talk about content on Facebook or Twitter, WordPress is still a good place to hold online conversations. Just don’t deactivate the comments sections permanently as Google loves genuine interactions on websites.
Adding a no-follow value to your comments section would also be a good idea in case some people try to use your comments section as a springboard for their own SEO efforts. It’s quite common for paid SEO techs to comment randomly on blogs and pasting URLs there in an effort to build domain authority. You can either keep these comments or delete them – that’s entirely up to you.
- Don’t forget social media marketing
Your website should be share-friendly and social-media friendly. Every piece of content that you have from blog posts to articles should be easy to share, and there should be appropriate plug-ins to handle all the work of sharing your posts and images.
Google does take into consideration if content is being shared on Facebook and it actually loves trending and viral content. Why? Because real people are sharing and talking about the content. In the end, that’s all that really matters – people want the content and care about it enough to share it to their own networks.
To really maximize social media marketing, you need to start thinking about how people would react to the content that you have in the first place. Is your content something that they may want to share with their friends and family? How do your headlines look?
How about the images and videos that you add to your content? These are just some of the basic elements that make up shareable content and it would help if you really went in and analyzed what you are doing with your content.
- Avoid keyword stuffing
Keyword stuffing is using keywords unnaturally throughout a piece of content because you want to convince Google that your content should be ranked higher than others.
Apart from giving people headaches, keyword stuffing will achieve nothing for you this year and will likely even cause penalties instead.
Instead of stuffing your content with keywords and keyword phrases, it’s imperative that you become selective of specific search terms that are appropriate for the type of content that you are generating and use that mindfully. Use the keyword as you would if you didn’t care about keywords. As long as it’s there in the content and a natural spread is achieved, you should be fine.
- Tame those ads
While ads are definitely important for generating revenue for your efforts, they shouldn’t be prioritized at all. Websites that have walls and towers of ads all over the place will eventually be ranked lower than websites that provide more space for actual, useful content to users. So if your ads are annoying and are preventing people from actually reading stuff on your website, think again: you might be shooting yourself on the foot by overdoing those ads. ROI from advertising is very tricky and hard to analyze whether a human or bot has clicked on your ad causing you to lose money on clicks.